Drone photography has revolutionized the way real estate agents market
their listings. Highlighting the location or neighborhood can help potential
buyers learn more about the property and increase interest in the home.
But it is not as simple as buying a drone and launching it; there are specific
rules that must be followed. Before you either take photos yourself or allow
your agent to do so, learn the rules to ensure that you do not end up with
fines.
· Licensing and Certifications – All commercial drone operators must
obtain a Remote Pilot Certificate from the FAA. Photos and videos used in
real estate listings fall into this category.
· Airspace Authorization – Some areas are in controlled airspace and
prior authorization must be obtained before launching. Apps like B4UFLY or
Airmap can help you determine if your property is subject to this restriction.
· Height Restrictions – Drones must fly below 400 feet to avoidinterfering with manned aircraft. Operators should maintain a line of sight to
avoid obstacles and special waivers for night flying must be obtained ahead
of time.
· Insurance – While not strictly required, homeowners should request
any commercial drone pilots to obtain insurance to cover any accidental
damage or liability issues.
Finally, understand the privacy concerns of the neighborhood. If there is a
Homeowner’s Association for the home, check the rules before scheduling.
It is common courtesy to discuss in advance with any other homeowners
whose property you plan to photograph.
If there are concerns, you might
offer the ability to review and approve any pictures before publication.
Drone photography and video add so much to real estate marketing.
Potential buyers gain a greater sense of the home and the area, which can
increase the number of serious buyers interested in the property.
Recent Comments